Life coaching is a type of counseling that focuses on helping individuals identify and achieve personal goals. Coaches help clients develop and clarify their goals, create action plans to reach those goals, and stay motivated and accountable. Life coaching can be beneficial for people who want to make positive changes in their lives, such as starting a new career, finding balance in their lives, or overcoming anxieties or fears. Coaches use a variety of techniques to help clients identify their strengths and weaknesses, set and reach goals, and build confidence.